Next Level Behavior Change

Behaviour change campaigns are dramatically more effective when complemented with increased access to sinks. 

Turn hygiene awareness into actual behaviour that becomes a habit, and improve lives for the long term. Everyone knows and wants to wash their hands. But staggeringly, more than 80% of us don't do it.

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Location is a behavior change tool

The key predictor of handwashing is proximity to a nice sink. Nothing else matters more.

Even healthcare professionals do not wash their hands if they are not in close proximity to a sink. Using next-generation modular, portable sinks are a proven way to keep them—and all of us—safe.

Better together

Don’t offer one without the other.

Mass campaigns to educate about hand washing have swept the world, but without conveniently located sinks, their potential is mostly squandered.

The greatest opportunity to improve handwashing lies in offering convenient, desirable sinks, alongside high-quality behavior change campaigns.

Access to convenient facilities turns awareness into action

Behaviour change campaigns have reached billions of people around the world. Yet over 80% of people still don’t wash their hands after using the toilet.

Providing convenient access to sinks is the most effective way to capitalize on that enormous investment and effort.

People want to wash their hands and when they can’t they feel frustrated, angry, worried about being unclean - and even social rejection

7.6 meters and in the line of sight

Most people will wash their hands if a sink is within 7.6m (25ft) and in direct sight.

Every meter and corner added to their path drastically reduces hand washing compliance.

Unfortunately, most students and healthcare workers today need to turn 5 to 10 times and walk more than 30m to wash their hands.

The answer is simple: bring sinks closer to people.

Sinks beyond the bathroom

It’s not enough to provide sinks only in bathrooms. Why? Because it’s not enough to wash hands only after using the toilet.

Safety requires hand washing in more places and more times. Pioneering organisations are changing where sinks are placed to ensure hygiene compliance at vital locations like building entrances, common areas, dining areas and classrooms.

Next-generation sinks are behavioural nudges

Behavioural science, design & testing has led to simple, yet groundbreaking portable sinks that are convenient to use. Behaviour change experts are using them as highly visible behaviour change tools.

High impact, modular facilities

The intuitive and appealing design of next-generation sinks means kids and adults are capable of setup and use without tools or training.

They are being implemented at scale, in a matter of weeks.

In contrast, the plumbing for traditional sinks is complicated, expensive, and can take months or even years.


HappyTap collaborates with industry leaders

HappyTap: Used by more than half a million people

HappyTaps are next-generation portable sinks that don’t require expertise to set up, are easy to maintain, conserve water, and are designed based on the latest in hygiene behavior change research.

We are building the new normal for hygiene

Who would have thought handwashing needed a reboot? 

The ancient practice is so simple that we assume that we’ve got it covered. But as the world changes and we face new threats, the old approach is no longer fit for purpose. The days of teaching kids a handwashing song but keeping sinks behind closed doors should be over.

HappyTap is singularly focused on helping others imagine a new state in which handwashing is easily done in the most convenient place: where you are. In the classroom, in the waiting room, at the entrance, in the restaurant, at the airport, at home - not searching for the bathroom.


“Few people wash their hands when the sink is far away, or when the facilities are filthy and splash mud on their feet. This concept has long been understood as it relates to toilets: We do not expect people to stop open defecation without conveniently available toilets.”

Geoff Revell

HappyTap Managing Director, on Next Billion

The new normal for hygiene

Putting handwashing within reach